DAVID FERRETTI was born in Amparo, in the state of São Paulo, on September 11, 1951. He’s an adman, marketing professional, economic journalist, writer (short stories, children’s literature, etc.) and lyricist. 

He is a History and Logistics major (with a minor in Anthropology.) He is also the creative director at DFA Propaganda, David’s Creative Services, MarcaBank and viaStartUP. 

He began as a journalist, until he discovered Advertising, in which he has been working for 40 years. 

After knocking around the world for quite some time, he now lives with his wife and two daughters in his hometown.